Digital Marketing Specialist
Permanent employee, Full-time – Heraklion
Job Overview
We are looking for a qualified Digital Marketing Specialist to join our team. You will lead our marketing efforts using new media and digital tools. As a Digital Marketing Specialist, you will be responsible for the creation and analysis of monthly performance reports. You will also work with the rest of our digital marketing team, on a daily basis, to implement and deliver high-end performance campaigns for a group of our clients!
Responsibilities
- Design and implement digital media campaigns aligned with clients’ goals.
- Design and Implement clients’ digital strategies within budget requirements.
- Day-to-Day Campaigns’ Optimization in order to be able to reach clients’ goals.
- Measure, Evaluate and Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Plan, execute, and measure experiments and conversion tests.
- Analyze campaigns performance and propose optimization actions.
- Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience.
Requirements
- 2+ Years Proven work experience as a Digital Marketing Specialist or similar role.
- BSc degree in Marketing, Digital Marketing or relevant field
- Familiar with Paid Media platforms including Google ADs, Facebook (Family of Apps), LinkedIn e.t.c.
- Deep expertise on digital advertising with usage of both hard sell and soft sell objectives.
- Hands-on working experience with Google Ads (e.g search, display, video, shopping, UAC) and Facebook (Family of Apps) Ads
- Hands-on experience with catalogue sales and conversions campaigns.
- Ability to create high-end remarketing/ retargeting campaigns on various digital channels like Google, Facebook (Family of Apps) and LinkedIn.
- Familiar with Facebook Pixel and Google Tag Manager.
- Significant experience with website analytics.
- Ability to manage multiple accounts
- Ability to perform under pressure and tight deadlines.
- Solid time-management skills.
- Excellent communication skills.
- Result driven and creative thinking.
- Excellent writing and communication skills in English (Verbal and Oral).
Nice To Have/ Will Considered As A Plus
- Google Ads Certifications.
- Google Analytics Certifications.
- Facebook Blueprint Certifications.
- Knowledge and experience in e-commerce, e-business and marketing.
What We Offer
- Competitive salary based on the candidate’s skills and experience.
- Attending/participating in conferences, seminars or training days in Greece and abroad
- Great work environment and company culture.
- You will be a part of a growing and multi-awarded company, with the opportunity to acquire new skills and grow professionally.
- Supportive and fun workplace (ping pong, xBox, table soccer, quiet working areas etc)
- Fresh fruit and snacks on the house (coffee, too, of course!)